Lesson Summary

An Email Service Provider (ESP) is a platform that helps manage email marketing campaigns, newsletters, and customer communications. The purpose of an ESP is to streamline and automate email campaigns within your workflow, allowing you to automate and personalize your communication with customers and leads. Here are popular ESPs:

• SendGrid
• Mailchimp
• Constant Contact
• MailerLite
• ActiveCampaign

ESPs primarily focus on managing email marketing campaigns, newsletters, and customer communication. They help you effectively market any customer communication. LaToya Russell discusses the integration of ESPs to automate email campaigns as part of your software session. If you're confused about the difference between a CRM and an ESP, a handy document is available for comparison in your resources tab.